making it happen...

I want to significantly increase my membership base and revenue, but don't have a dedicated sales team

I need a sales system that supports our fitness team in keeping the members we work hard to get

While I want a rapid sales boost, I would like my existing staff to learn from the process so we can continue to grow on our own

Successful Club Selling and a strong membership base is widely agreed to be the life blood of any successful health and fitness club. So why do only 30% of club operators (non chain) have dedicated sales and marketing teams to ensure the success of their club? This comes down to numerous challenges including your club’s ability to;

• Identify and find the right sales persons.
• Manage and mentor sales professionals.
• Track the effectiveness of sales performance.
• Understand how to create and maintain a link between what the sales team sell and what the fitness team deliver.
• Develop marketing campaigns that sell the club’s USPs in relation to that of the competition
• Ensure the right mix of marketing materials
• Developing a brand and imagery for a marketing campaign that will generate sales leads with systems to convert these leads to appointments (that show!).

Synergy will combine the effectiveness of tried and tested marketing campaigns with a strong membership relations team focussed on converting high ratios of enquiries generated from lead generation efforts.

Key areas of support:

• Pre-Campaign planning.
• Marketing materials - Branding & Design.
• Member Journey™ training for all front of house, duty managers and fitness team, creating a seamless process from enquiry to programme delivery.
• Insights Team Dynamics™ workshops to ensure your staff connect and work well as a team.
• Complete sales team management and support.
• Daily and weekly management reports.
• Sales training & coaching for staff that will replace our ‘member relations’ teams at the end of the programme.

Remembering also that how the membership is sold, has a direct reflection on the retention of that member. The more the membership is sold on the excitement of the club’s facilities and discount rather than their emotional reasons for commitment, the higher the chance of early drop off.

Synergy will provide you the right advice, support and training to ensure you get not only the membership level you want, but will also ensure your team are prepared to offer the service that will ultimately influence whether or not you keep the members.

Before moving to the actual selling part of the programme you and your whole team will receive the following:

• Review of Sales/Service procedure and practices
• Sales System developed to fit with club culture
• Insights Team Dynamics day - bringing the team together
• Member Journey (Sales, Service & Retention)

Support - major club chains have regional sales managers sales managers onsite and even sales trainers. One of the main reasons for this is that It is commonly accepted that Sales Persons by there very nature require daily/weekly mentoring, target setting, training, motivation and management. Our Training Director and Group Sales Manager come with the very best sales management expertise and will have daily contact and weekly onsite management of the Sales team provided, ensuring you can relax and focus on offering a great member experience.


Synergy are reputed as one of the best employers for membership sales professionals. Aside from the largest UK database of Sales Professionals all individuals joining our organisations are guaranteed the following:

• (MSM) Membership Sales & Marketing Diploma
• 15 days Sales Coaching/Training per year
• (ISMM) Inst of Sales & Marketing Management certification
• Basic salary between £15,600 - £18,200
• Commission structure of £6k - £14k pa
• Assigned a personal life coach based on personality type
• Access to online Insights Explorer™ (advanced personal development programme)

Understandably we attract the best, which means you will have professional onsite sales consultants working with you and your team, whose sole focus is on maximising membership sales and ensuring the new members has an enjoyable experience while being integrated into you fitness club.

What our Customers say about
Synergy Sales Promotions

"The Synergy sales team portrayed our company in a professional way and made it clear to our teams the difference between relationship based selling, making a sale, and processing another DD contract. Synergy reframed the way we sell fitness, the way we provide fitness to our customers and the way we serve our customers. Quite an impact in only 2 months!"
John Burt, Business Development Manager, North Ayrshire Leisure

For further information or on the type of sales support we offer contact us....