A long term membership selling solution...

Our organisation wants to take a more stategic long-term approach to maximising revenue from our health & fitness clubs

We want a partnership with a team who have the skills and systems to accept responsibility for all areas of sales and marketing

We want a partner who can offer more than just good sales,
but also invest in the development of all our leisure staff

Sales partnership

A one or two year winning partnership to ensure long term success for your business. Creating an effective, long term sales and marketing strategy and structure, Synergy will work with you assuming responsibility throughout this programme. Ensuring you are fully armed with a dedicated sales team and everything they need to succeed, this option guarantees you will be a step ahead of your competition as well as consistent in membership sales success.

Who is this for?

• Local Authority Leisure facilities with health/fitness clubs, Private single or small groups, requiring sales and marketing structure and support to increase enquiries and sales to create long term revenue returns.
• Organisations with between 1 and 6 sites.
• Clubs with only nil or 1 membership sales person requiring the individual's skills to be developed plus a system, training and marketing to support them.
• Existing sales teams requiring development, a sales management system, structured marketing and positive habits of sales competence.
• All programmes are totally unique to each Club/Leisure facility.

Key areas of support:

• Sales Staff Recruitment.
• Marketing Campaign planning.
• Marketing materials - Branding & Design.
• Sales Systems.
• Member Journey™ training for all front of house, duty managers and fitness team, creating a seamless process from enquiry to programme delivery.
• Insights Team Dynamics™ workshops to ensure your staff connect and work well as a team.
• Onsite Sales team coaching, management and support.
• Daily and weekly management reports, including statistical analysis.
• Sales training & coaching for staff that will replace our ‘member relations’ teams at the end of the programme.

Synergy will combine the effectiveness of tried and tested marketing campaigns with a strong membership relations team focussed on converting high ratios of enquiries from strong lead generation efforts.

Remembering also that how the membership is sold, has a direct reflection on the retention of that member. The more the membership is sold on the excitement of the club’s facilities and discount rather than their emotional reasons for commitment, the higher the chance of early drop off.

Synergy will provide you the right advice, support and training to ensure you get not only the membership level you want, but will also ensure your team are prepared to offer the service that will ultimately influence whether or not you keep the members.

Before moving to the actual selling part of the programme you and your whole team will receive the following:

• Review of Sales/Service procedure and practices
• Sales System developed to fit with club culture
• Insights Team Dynamics day - bringing the team together
• Member Journey (Sales, Service & Retention)

What do you get?

As well as the continual daily and weekly contact, promotional guidance, monitoring, motivation, statistical analysis, telephone role plays and sales target setting, ensuring the skills learned by your staff in training are being applied, the following will ensure your sales staff maximise every sales opportunity.

• Marketing planning, design, print and delivery
• Low cost marketing strategies
• Sales System Auditing including leads, statistics and systems
• Monitoring of statistics reported and Target Achievement
• Management Meeting – discussion of stats, performance, forthcoming marketing strategies, sales, service, retention and system management
• Team Training, Front of House Training, Sales Training
• Ongoing Mystery Shoppers and Callers
• Daily, Weekly and monthly tracking report feedback
• AND Daily contact with your sales and management team
• FREE Hotline advice and support

What are the Benefits?

• Total marketing co ordination, proofed and delivered to your door ready for each campaign – ensuring consistent product awareness
• Total programme and sales management – you just sit back and see results
• With every visit we make your sales team will become stronger and sales will increase
• It's hard at the top! and it is great to bounce your ideas off another professional
• We spend some time with all of your team ensuring they are motivated regularly – we know it is always easier when someone else does it (who they don’t see every day)
• Every week in our programme you get – more enquiries, higher sales closing, more referrals, less people leaving, reduced marketing costs and with such a watertight system for generating more members you should be considering where you wish to build your next club!

 

For further information or on the type of sales & marketing support we offer contact us....