Distance Learning at its best...

The Membership Sales and Marketing Diploma (MSM) has firmly established itself as the industry's leading sales and marketing training qualification. Designed to improve the skills, professionalism and confidence of those that sell health club memberships, this six month programme is studied over five in-depth modules and delivered entirely via distance learning.

Endorsed by the industry's employers and accredited by Central YMCA Qualifications, the MSM diploma qualification has already been a huge success, helping over 500 clubs and centres improve membership sales and reward staff.

Whilst MSM provides much background knowledge and theory necessary to successfully sell health club memberships, Synergy’s practical coaching style of training takes this one step further, ensuring ultimately that all MSM and Synergy Training Customers have the best possible sales people in the health and fitness industry.

Module 1 - The Health & Fitness Industry

The aim of this module is to ensure that you have a thorough understanding of the fitness industry, how it has developed and what is in store for the future. The knowledge you gain from this module will be invaluable. It is essential that in the process of selling club memberships, you can also explain terms and concepts in the context of the entire health and fitness business.

• The History of the Fitness Industry
• The Current UK Fitness Market
• The Future of the Fitness Market
• Project Assignment - Club Comparisons

Module 2 - The Fitness Concept

As a professional salesperson within the dynamic world of health and fitness, it is important that you understand, and really believe in, the product you are selling. The aim of this module is to provide you with a good working knowledge of health and fitness related issues. Selling fitness is easier once you have this understanding - knowledge is power!

• The Facts and Fictions of Fitness
• A Quick Lesson in Exercise Science
• Benefits of Exercise
• Project Assignment - Understanding Fitness, Fitness Classes

Module 3 - Membership Selling Skills - Part 1

As customers become increasingly sophisticated in their needs and expectations, selling a health club membership has taken on a whole new perspective. The aim of this module is to ensure that you develop specialised fitness selling skills. Some of the techniques you will learn may be general to many industries, others are unique to health and fitness.

• Selling Membership - An Introduction
• Step 1: Prospecting and Enquiries
• Step 2: Building Rapport and Communication Skills
• Project Assignment - Club Research - Mystery Shopper Part One

Module 4 - Membership Selling Skills - Part 2

This module continues to expand and explain the membership sales cycle introduced in the previous module; developing and identifying customer needs, expectations and motivations. The function and format of the club tour, objection handling and gaining agreement are all discussed in detail. As well as selling an individual membership, you may be required to make a sales presentation to a corporate client, i.e. a company local to you. The final section of this module will guide you through the corporate sales process.

• Step 3: Identifying Needs Using Consultative Selling Skills
• Step 4: Presenting Benefits
• Step 5: Gaining Agreement
• The Corporate Sales Process
• Project Assignments - Club Research - Mystery Shopper Part 2 - Questionnaire

Module 5 - Administration, Marketing and Customer Care

You are unlikely to attract or retain members without good administration, an effective marketing campaign and high levels of customer service. This module will ensure that you understand the importance of administration, grasp the basic principles of marketing and learn to appreciate the value of good customer service.

• Membership Administration
• Marketing for Sales and Retention
• Customer Care
• Health and Safety at Work
• Project Assignment - Member Service Survey - Principles of Customer Care
  

Our Promise to You:

• You will receive the MSM Diploma Course Pack on inspection trial for 14 days. If you are not satisfied with the pack, simply return it and your money will be refunded in full.
• Your course fee includes the following:
  • Course pack containing ring-binder, 5 module workbooks, CD Rom and Student Handbook.
  • Full student support.
  • Assessor and examiner fees.
  • Certification fees.
  • Option to join the Study Buddy Scheme.
  • Use of MSM Advice Hotline.
• On successful completion of your assignments and the written exam, you will be awarded with the Membership Sales and Marketing Diploma and Central YMCA Qualifications Certificate in Sales & Marketing.

@ only £390 +vat this is the ideal tool to invest in your ongoing personal sales development or for your sales team.

Contact us.... for details, special offers and to order your MSM Diploma home study pack.