Training Director

Background

Shaun's passion for the Health and Fitness Industry started over 13 years ago as an Army Physical Training Instructor and has continued ever since to spread the good word for the benefits of health and Fitness (although these days with much less military persuasion).

Shaun's wartime postings in the Middle East at the height of the 1st Gulf War and Bosnia only strengthened his abilities to help others through stressful and challenging times. These strengths of leadership and ability to inspire others continue to shine through as he continues to use his team building and coaching skills strategies in his seminars and training today.

While living in Germany Shaun Studied Sports Psychology and was a practising Sports Therapist for the Deutshce Olympia Stutzpunkt. Shaun worked with many of the British Army's elite sportsmen in enhancing their training programmes to incorporate the psychology of succeeding as well as the physical aspects of winning.

Returning to the UK Shaun has held positions as a General Club Manager, Regional and National Sales Manager and is currently Director of Sales & Training for Synergy.

Shaun works with clubs throughout Europe delivering practical skills coaching and fun training programmes, helping fitness and sales teams build confidence to interact with and retain members longer than ever before, deliver outstanding customer service and continually smash sales targets.

Areas of Expertise

Sales Training
Advanced Individual & Team Dynamics
Personality & Behaviour Profiling
Sales System Development
Sales Management Coaching

International Speaker, leading Associate Insights Trainer and Sales Guru, Shaun Adams continues to challenge and stretch the Fitness Industry in their member relationship practises. Founder of Synergy Sales & Service Training ltd, practising sports psychologist, accredited advanced sales trainer and team dynamic profiling specialist, Shaun is renowned for his practical sales coaching approach and sales teams’ ability to defy the most difficult of selling challenges and guarantee results.

Key Achievements

• Author of over 30 published Industry Articles
• Successfully delivered training to over 3,000 sales staff, fitness instructors, managers, and directors over the past 4 years
• Has lead over 80 successful Club Sales Promotions
• Winner of both 2005 & 2006 ILD 'Blended Learning Trainer'
• Qualified Sports Psychologist
• German linguist
• Accredited Licenced Trainer in; Insights Discovery®, Personal & Team Effectiveness,
  Quest® Sales Training
• Insights Regional Mentor

Customer Feedback

"Shaun Adams has made a seamless connection between our front of house, sales and fitness teams. This makes the customer service more focussed and the team more aware of the net worth of each customer interaction."
John Burt, Business Development Manager, North Ayrshire Leisure

“Well, what can I say, I'm still trying to scrape some of the staff from the ceiling !!!
Motivational, enlightening, absorbing, thought provoking, new found skills, yet more "tools" to use in my job, increased my knowledge and understanding of staff and customer interaction - are just some of the phrases used to describe a mind blowing 3 day's. Many Thanks once again - I McK.”
Ian McKnight, Area Manager, Glasgow City Council

"The professionalism of Shaun Adams has helped immensely with the introduction of the training into Fitness First. The quality of training materials, training manuals and the regular support has made the job very easy. The continual contact and mentoring, via the telephone or on a one-to-one basis, has made the introduction to the business, from a training point of view, very confident."
Rob Harris, National PT Manager, Fitness First plc

Personal Quotes

"The only things worth learning are the things you learn after you know it all.''