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Melanie Williams

Group Sales Manager

Background

Melanie is a dynamic leisure professional with over 13 years experience in the industry. Melanie began in Membership Sales for Leisure Connexion and Pulse Fitness, progressing to Pre-sales Management, Sales Management, Training and then to a Regional Sales and Marketing Management role with Sports Academy. Melanie's most recent position was driving as a National Sales Manager for a marketing consultancy heading up the coaching and management of client's sales teams, helping them achieve ever higher sales returns.

Areas of Expertise

Managing and Coaching Sales Teams
Pre Sale Management
Implementing sales structure and systems
Delivering Sales Training

In the past 3 years Melanie has combined all her areas of expertise including implementing Sales Systems, Mystery Shops, Sales Management, Coaching, Presales Management and delivering Sales Training to over 30 Health and Fitness clubs, both private and public, across the UK.

Melanie's Clients include

Marriott, Best Western, Bedford Lodge, Barnham Broom and Rowell Grange hotels. Stevenage, Hertsmere, North Herts, Fenland and High Peak Leisure. Peak Fitness, Archers H & F, Indigo, Beechdown, Fortstamford, Energie, Helio, Sports Connexion, The Fields Fitness, Kingfisher health, Ocean Fitness and many more.

Key Achievements

  • Achieved Sales increase 50 – 300% across all clubs’ management
  • Successfully delivered Sales training to over 400 sales staff, managers, directors and club owners over the past 2 years
  • Successfully implemented Sales Systems and Structure in over 15 sites across the UK

Customer Feedback

Melanie was excellent! Enthusiastic and motivational throughout the 2 days and very good at encouraging participation amongst the group
Trisha Stokes, Sales co-ordinator, Marriott Leisure clubs

The response to the training has been excellent – Well done! We are now considering repeating the exercise
Mark Blake, MD, Lea Marston Hotel

"I have found Melanie to be invaluable in helping me set up sales systems and procedures
within a short period of time producing quick results. Her sales training even taught me a thing
or two and I know my sales staff thoroughly enjoyed the experience. It was delivered in a professional manner geared towards maximising sales profits immediately. I can now free my time to take care of the many other things I have to do and trust that everything is in her
capable hands."
Belinda Ward, Group Sales Manager, Hertsmere Leisure

“With Melanies help we have had a smooth transition from having a sales team to using the fitness team for sales. Melanie has helped motivate and support the team, which as lead to an overall improvement in sales”.
Club Manager, Peak Fitness

 

NEWS

June 08
Synergy agree a long term partnership with the franchise club chain - Attiva Health Clubs. Attiva are committed to rolling out 15 new clubs in the next 2 years.
more...

Sep 07
Synergy finalise their acquisition of a printing.com franchise. "The sheer range of products available is amazing, combine that with the superior quality to high street printers, the blistering turn-around time and the competitor cringing prices, Everyone is a winner!"
more...

Aug 2007
Group Sales Manager, Melanie Williams gives birth to her first child.
more...

Apr 2007
At the Insights Discovery annual conference, for a third year running, Synergy's Training Director, Shaun Adams brings home an award.
more...

Feb 2007
Synergy launch 'Sales Boot Camp', a fast track membership sales training programme.
more...

Jan 2007
In the first quarter of 2007 Synergy will be launching synergy-printing.com, a dedicated Printing company to offer high quality and low cost marketing materials to our clients and the Leisure industry. Watch this space!

26 June 2006
Synergy Director of Training, Shaun Adams wins again, topped the list of 180 UK trainers for the 2nd year running to receive the ILD 'Blended Learning' award.
more...

May 2006
Synergy Sponsor ILAM - Institute of Leisure & Amenity Management, Leisure Show held in Bournemouth 27th-28th June 06.
more...

7 Jan 2006
The Sun Newspaper featured a full page pull out of how Fitness First Fitness Instructors are now using Synergy's member evaluator and Colourful Instructing™ programme for profiling their members.
more...

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