
Background
Melanie is a dynamic leisure professional with over 13 years experience in the industry. Melanie began in Membership Sales for Leisure Connexion and Pulse Fitness, progressing to Pre-sales Management, Sales Management, Training and then to a Regional Sales and Marketing Management role with Sports Academy. Melanie's most recent position was driving as a National Sales Manager for a marketing consultancy heading up the coaching and management of client's sales teams, helping them achieve ever higher sales returns.
Areas of Expertise
Managing and Coaching Sales Teams
Pre Sale Management
Implementing sales structure and systems
Delivering Sales Training
In the past 3 years Melanie has combined all her areas of expertise including implementing Sales Systems, Mystery Shops, Sales Management, Coaching, Presales Management and delivering Sales Training to over 30 Health and Fitness clubs, both private and public, across the UK.
Melanie's Clients include
Marriott, Best Western, Bedford Lodge, Barnham Broom and Rowell Grange hotels. Stevenage, Hertsmere, North Herts, Fenland and High Peak Leisure. Peak Fitness, Archers H & F, Indigo, Beechdown, Fortstamford, Energie, Helio, Sports Connexion, The Fields Fitness, Kingfisher health, Ocean Fitness and many more.
Key Achievements
Customer
Feedback
Melanie
was excellent! Enthusiastic
and motivational throughout
the 2 days and very
good at encouraging
participation amongst
the group
Trisha Stokes,
Sales co-ordinator,
Marriott Leisure clubs
The
response to the
training has been
excellent – Well
done! We are now
considering repeating
the exercise
Mark Blake, MD, Lea
Marston Hotel
"I
have found Melanie
to be invaluable
in helping me set
up sales systems
and procedures
within a short
period of time
producing quick
results. Her sales
training even taught
me a thing
or
two and I know
my sales staff
thoroughly enjoyed
the experience.
It was delivered
in a professional
manner geared
towards maximising
sales profits immediately.
I can now free
my time to take
care of the many
other things
I have to do and
trust that everything
is in her
capable
hands."
Belinda Ward,
Group Sales Manager,
Hertsmere Leisure
“With
Melanies help we
have had a smooth
transition from
having a sales
team to using the
fitness team for
sales. Melanie
has helped motivate
and support the
team, which as
lead to an overall
improvement in
sales”.
Club Manager, Peak
Fitness
June 08
Synergy agree a long term partnership with the franchise club chain - Attiva Health Clubs. Attiva are committed to rolling out 15 new clubs in the next 2 years.
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Sep 07
Synergy finalise their acquisition of a printing.com franchise.
"The sheer range of products available is amazing, combine that with the superior quality to high street printers, the blistering turn-around time and the competitor cringing prices, Everyone is a winner!"
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Aug 2007
Group Sales Manager, Melanie Williams gives birth to her first child.
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Apr 2007
At the Insights Discovery annual conference, for a third year running, Synergy's Training Director, Shaun Adams brings home an award.
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Feb 2007
Synergy launch 'Sales Boot Camp', a fast track membership sales training programme.
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Jan 2007
In the first quarter of 2007 Synergy will be launching synergy-printing.com, a dedicated Printing company to offer high quality and low cost marketing materials to our clients and the Leisure industry. Watch this space!
26 June 2006
Synergy Director of Training, Shaun Adams wins again, topped the list of 180 UK trainers for the 2nd year running to receive the ILD 'Blended Learning' award.
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May 2006
Synergy Sponsor ILAM - Institute of Leisure & Amenity Management, Leisure Show held in Bournemouth 27th-28th June 06.
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7 Jan 2006
The Sun Newspaper featured a full page pull out of how Fitness First Fitness Instructors are now using Synergy's member evaluator and Colourful Instructing™ programme for profiling their members.
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