Regional Sales Manager/Coach

Background

Born in Zimbabwe and educated in South Africa Craig moved to the U.K in 1998 to peruse his rugby career and further his education. When injury ruled Craig out of competitive sport he chose to remain in the UK and in 1999 adopted a “bottom up” approach – Doing double what was expected.

Craig’s winning attitude and passion for team work was shaped on the sports field, initially through cricket and athletics and later as a promising rugby player.

In 2001 this approach was tested again when Tiny computers went into receivership. Not wanting to join a competitor he decided a change was required and Craig made his hobby (health and fitness) his job.

Craig began selling gym memberships in Inverness and was promoted to sales manager within two months. In January and February of 2003, with the team applying their sales skills the club generated its highest selling months to date. That launched Craig’s career and that of his team, one of whom is the General Manager to this day!

Over the following four years Craig applied his sales and marketing expertise and skills as a high profile General Manager turning around the profitability of 4 clubs in as many years in Edinburgh, Glasgow, Belfast and Birmingham.

“I was drawn to Synergy as their innovations in training, sales and marketing offer real practical solutions in this changing and competitive industry. I’m proud to be a part of the solution!”

Areas of Expertise

Sales Team Coaching
Club Sales Auditing
Club Operational Management

Key Achievements

• Sales- Sold over 5,000 memberships and made over 30,000 membership calls
• Management - Turned around the profitability of 4 health clubs
• Events - Organised and hosted Sport Relief Glasgow 2003 & Tesco Race for Life
• Corporate - Corporate membership sales to Anderson Strathern, Standard Life, Clydesdale Bank, Scottish Water
• League - Achieved top 10 Fitness First UK sales league table Jan & Feb ‘03 Oct & Nov ‘04 Jan & Feb ‘05, Sept ’06
• Retention– Innovative research and application into membership retention solutions

My Favourite Quotes

“The more I practise, the luckier I get!”
Gary Player

“Try not to be a man of success, but rather a man of value”
Albert Einstein

 “Luckily successful membership management is a simple business. Join more than you lose and look after those you have”
C. Lynch

Craig is available as a Sales Coach for both managing your new or existing team or building a new sales culture.
Contact Craig....